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B2B PR – There’s No Such Thing As Bad PR. Codswallop.

Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory “so what do you do?”. That’s when I hear the phrase “well, there’s no such thing as bad PR”. Frankly, that’s codswallop.  There is bad PR. Let me talk you through some examples. Firstly, let’s get really […]
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B2B PR – In PR opinions matter, what’s yours?

Here at EC-PR our guiding principle is to help you communicate with conviction. We want you to share those firmly held beliefs or opinions courageously, even in the face of contrary opinion. But how do you do that? Communicating with conviction is about saying something because: you believe it to be true, you care about […]
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B2B PR – Just three weeks until UK Security Expo 2017

You will have a clear idea about what your message and tactics are as you enter the final approach to the exhibition, so now you need to switch your focus onto getting your story into the hands of the right journalists.  This week get your press list up to date.  Look at the event media […]
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B2B PR – 6 weeks to UK Security Expo – How’s your Invisibility Cloak?

The likelihood is you are attending UK Security Expo
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B2B PR – DSEI 2017 is over, but what’s next?

For some of you, DSEI probably feels like a distant memory
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B2B PR – 24 Hours to #Infosec17

It’s less than 24 hours until Europe’s number one information security event
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B2B PR – Be Social With 5 Key Ingredients at #Infosec17

In 2 weeks’ time, the floor at Infosecurity 2017 is going to be buzzing
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B2B PR – Three ways to grab media attention at Infosecurity Europe 2017

The clock is ticking and there's less than 3 weeks to go until Infosecurity Europe 2017
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B2B PR – Why business leaders need media profile

I believe that business leaders should have a media profile