If you’ve actioned Stages 1 & 2 in our last blog HOW TO BECOME AN INDUSTRY THOUGHT LEADER you will be smiling like a Cheshire Cat about the fine piece of valuable content you have in your possession. But how do you get it to be seen and heard by the people & media that […]
This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email firstname.lastname@example.org Trade shows and exhibitions are still one of the most effective ways for your company to network […]
What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find a partner you believe can help you achieve your goals, who you trust with your confidences, who you will enjoy working with and from whom you will acquire valuable knowledge. Oh and the chemistry needs to […]
This may seen like an odd question but… How “HUMAN” is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically complex. In PR, it’s easy to […]
Want to get more out of your cybersecurity PR? Read this.
Your business needs thought leadership. Read why.
Before you sign a contract with any PR agency ask these 9 questions.
Now there’s a phrase I hear all the time
You will have a clear idea about what your message and tactics are as you enter the final approach