This may seen like an odd question but… How “HUMAN” is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically complex. In PR, it’s easy to […]
Before you sign a contract with any PR agency ask these 9 questions.
Now there’s a phrase I hear all the time
You will have a clear idea about what your message and tactics are as you enter the final approach
With 3 weeks to go until DSEI
With 3 weeks to go until DSEI, you should now be well on your way to identifying what material you have for your press pack. There are lots of opportunities to engage with media not only during the show but also before – but you need to act fast! Here are some handy tips to […]
Writing a PR brief can be challenging and stressful but if done right, can reflect well on you when the project delivers outstanding results for your organisation. Short of time, the busy executive is tempted to put everything they know into the PR brief and leave it to the PR company to work out what […]