Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and consultancy. We were asked to help position the business as a trusted and highly valued partner amongst the HR & training community.
We designed and executed a PR plan which included thought leadership, case studies and opinion pieces. This resulted in consistent and extensive coverage in target press including regular feature length contributions was secured.
Declan Mulkeen, Marketing Director at Communicaid said: “…high quality coverage in specific press is achievable when the right process, knowledge and content are deployed. We have used the editorial coverage both to support our sales initiatives and to enhance our web ranking.”