What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find a partner you believe can help you achieve your goals, who you trust with your confidences, who you will enjoy working with and from whom you will acquire valuable knowledge. Oh and the chemistry needs to […]
Want to get more out of your cybersecurity PR? Read this.
Your business needs thought leadership. Read why.
Before you sign a contract with any PR agency ask these 9 questions.
Now there’s a phrase I hear all the time
The likelihood is you are attending UK Security Expo
It’s less than 9 weeks until Infosecurity Europe 2017, the ‘go to’ event for information security solutions. So, if your organisation is exhibiting, now is the time to start working on your media strategy. This show benefits from high quality media supporters, providing you with a great opportunity to get you and your company in […]
Effective communication requires you to take responsibility for achieving your desired outcome. If someone does not respond to you in the way you had hoped, it’s usually because they don’t understand you and not because they are being deliberately difficult. In most instances, certainly in the work environment, people would prefer to collaborate and assist, […]
Great presentations flow because they have a structured argument designed to take you from your current perspective to a new one. The entire talk is tailored to carry your thoughts, opinions and judgements to a different place or point of reflection. Every phrase has a purpose. This change in perspective is only possible with a […]
Great communicators have two things. Confidence and empathy. Confidence comes from knowing your material. It’s as simple as that. Knowing your material, in terms of: what order it should be delivered in, what quotes should be used, what jokes work, what visuals bring the information to life and what outcome you want your material to […]