The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place to measure digital and direct marketing activity but what about other ‘top-of-the-funnel’ activities? How do you measure PR success and prove the effectiveness on the bottom line? Here’s how, at EC-PR, we […]
What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find a partner you believe can help you achieve your goals, who you trust with your confidences, who you will enjoy working with and from whom you will acquire valuable knowledge. Oh and the chemistry needs to […]
This may seen like an odd question but… How “HUMAN” is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically complex. In PR, it’s easy to […]
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Before you sign a contract with any PR agency ask these 9 questions.
Now there’s a phrase I hear all the time
You will have a clear idea about what your message and tactics are as you enter the final approach