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Event Publicity: The Follow Up

The shows over folks…the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable though.  Just because your event is over doesn’t mean you can simply walk away! There are still some key post-event activities you […]
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Event Publicity: Handling the unexpected

You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone.  Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive or ‘off message’, there’s no need to panic. Four key things […]
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Thought Leadership: How To Communicate Authoritatively

If you’ve actioned Stages 1 & 2 in our last blog HOW TO BECOME AN INDUSTRY THOUGHT LEADER you will be smiling like a Cheshire Cat about the fine piece of valuable content you have in your possession.  But how do you get it to be seen and heard by the people & media that […]
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Event Publicity: Networking with the media like a pro

Trade shows and exhibitions are all about making connections – networking.   Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and deliver a story.  Be confident with your messaging and prepared to tackle those off the cuff or sensitive questions. This takes practice and […]
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Thought Leadership: How To Become An Industry Influencer

You are already an expert in your field but becoming a thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when the most respected industry trade magazine calls you for your opinion and when you’re asked to […]
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Event Publicity: How to write an impactful Press Release

This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email lorraine@ec-pr.com Trade shows are meccas of newsworthy announcements because they provide the perfect launch pad to reveal new […]
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Event Publicity: Your Countdown to Trade Show Success

This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email lorraine@ec-pr.com Trade shows and exhibitions are still one of the most effective ways for your company to network […]
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Yes, PR is measurable… and this is how we track RESULTS

The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place to measure digital and direct marketing activity but what about other ‘top-of-the-funnel’ activities? How do you measure PR success and prove the effectiveness on the bottom line? Here’s how, at EC-PR, we […]
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Finding the right PR Partner for you

What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find a partner you believe can help you achieve your goals, who you trust with your confidences, who you will enjoy working with and from whom you will acquire valuable knowledge. Oh and the chemistry needs to […]
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Brand Storytelling: How human is your PR?

This may seen like an odd question but… How “HUMAN” is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically complex. In PR, it’s easy to […]